Thursday, May 24, 2007

The One with Anything and Whatever

So there is this new drink concept in Singapore market recently, this "Anything" and "Whatever". Now, it's good for a joke, but to put it into a real tangible product and sell it as such, this takes lots of balls, moolah, and blinding stupidity.

Yup, many of us do casually reply "anything" or "whatever" when it comes to buying food or drinks. But to take it literally and have a drink called "Anything" and "Whatever"... that's just... cheap gimmicky.

Now imagine you are at a kopitiam and you are ordering drinks.

You: "Uncle, 1 anything."

Uncle: "Simi anything?"

You (frustrated at Uncle's ignorance): "Neh, the drink lah. Anything."

Uncle (slightly buay song): "I know you want drink lah. What drink lah?!"

You (agitated): "Anything lor!"

Uncle (with dulan face, and super buay song): "(*%()*#&$*_@#_%!! Siao Lian eh, trying to be funny is it? What ANYTHING? I got Coke, Pepsi, Green Tea, Ice Lemon Tea. You tell me what THING you want! NOT ANYTHING!"

You (resigned look): "Okay, Uncle, ok... ok... I don't want Anything liao"

Uncle (in a ready to send you to hospital mood): "EH SIAO LIAN EH?!? WASTING MY TIME AH!??!?!?!?!?"

Is there a need for all these, just to order a drink?

Well here's the trouble with this product. It is Anything, and it tries to be anything, but not Something or One Unique Thing. And marketing wisdom tells us that at the end of the day, it's just Nothing.

Well... Whatever. Ha ha.

2 comments:

Jane Doe said...

LoL. who better to comment on a lousy marketing strategy than the one who told me, "If you're not getting enough hits on your blog, stop writing, and start stripping!" =P

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